Become Fearless Heroes and Ace Entrepreneurs As the second expansion pack to The Sims™ 3, the best-selling PC game of 2009*,

The Sims 3 Ambitions allows you to pursue a variety of exciting paths and careers in your Sims’ lives that in turn affect your overall gameplay experience and neighborhood. While on the job, you have direct control over your Sims’ work and can choose how they spend their days. Decide whether your Sim will be the brave town hero or cause loads of mischief among their neighbors. Make your Sim save the day as a brave firefighter, change the town as a leading architect, or live on the edge as a ghost hunter. Choose the path of a stylist and explore the new tattoo system to make over your Sim neighbors in fashionable or catastrophic ways.

Will your Sim find success as a billionaire high-tech inventor or eke out a living as a bumbling mad scientist? Will they uncover secrets as a private investigator by dusting for prints or will they rough up suspects for information? For the first time, you are in charge of how your Sims’ career progresses and you decide if they will work for good or evil, pursue creative endeavors or technical affairs, climb to the top quickly, or be a slacker. The future of a Sims’ success or failure is entirely in your hands.

Features:
VARIETY: Be a hero or mess with the neighbors as a firefighter, private investigator, doctor, ghost hunter and more!
CONTROL: For the first time ever, you control your Sims’ actions and interactions while they’re on the job.
IMPACT: Your Sims’ on-the-job choices now change their town and affect other Sims. Modify the town’s structure as an architect or set neighborhood fashions as a stylist.
NEW ACTIVITIES: Master the arts of inventing, sculpting and tattooing using your skills to earn Simoleons and advance your lifetime happiness.
BONUS CONTENT: Register your game to get access to exclusive online content such as private eye cases, hairs, widgets for the inventing bench and sculptures to create with the sculpting station.

Specifications:
Publisher: Electronic Arts Inc.
Developer: The Sims Studio
Ship Date: June 1, 2010 (PC/MAC)
Category: Simulation/Strategy

FEATURES
-For the first time ever, you control your Sim’s actions and interactions while they’re on the job.Be a hero or mess with the neighbors as a firefighter, private investigator, doctor, ghost hunter, and more!
-Choose how your Sim’s career progresses-will they work for good or evil, pursue creative endeavors, rise to success as a mogul, or shirk responsibility as a slacker?
-Your Sim’s on-the-job choices now change their town and affect other Sims as well. Modify the town’s structure as an architect or set neighborhood fashions as a stylist.Enjoy all-new skills and activities!
-Master the arts of inventing, sculpting, and tattooing, and use your skills to earn Simoleons.

QUESTION: Can you tell us a little bit about The Sims 3 Ambitions.

The Sims 3 Ambitions allows players to control their Sims while they are at work in a variety of new careers. Instead of sending your Sims off to work all day, The Sims 3 Ambitions lets you pick a career like firefighting, investigator, architect, ghost hunter, stylist or doctor and then guide your Sim to make choices and succeed (or fail) every step of the way.  You can also make your Sim a tattoo artist, sculptor or inventor.

QUESTION:  Just how popular are careers with the fans? Is this something they have been asking for?

Career gameplay is something we’ve wanted to do for a long time and it’s something that our players consistently request. We always strive to do something new that hasn’t been seen in The Sims before.  We’re especially excited about the fact that the in-depth careers really offer something for all types of players.  Storytellers will love solving mysteries as an investigator or resolving the problems of the afterlife as a ghost hunter. The “gamers” will enjoy being the hero as a firefighter and saving civilians as the doctor. The team cannot wait to see what the Builders and Sim creators make with architect and stylist careers.

There’s a lot of depth and variety here for every type of Sims player.

QUESTION:  Exactly how does the career based gameplay work in Ambitions?

The Sims 3 Ambitions is about your Sim’s personal venture. Each career presents a unique experience.

Firefighters need to develop relationships and maintain their equipment while at the firehouse. But as soon as that alarm rings they need to get to the fire, clear rubble piles, carry out children, stop gas leaks, put out the flames, and be the hero. Your town may fall victim to small fires, huge infernos, and even earthquakes.

Stylists will be hired by neighbors to offer fashion advice and provide partial or complete makeovers.  You can choose to make Sims look really good or just terrible. It’s a lot of power to put in the hands of our more deviant players, but the ability to give the entire town a facelift is fantastic. And profitable!

Using the tattoo chair in game (or at the local Salon) your Sims can tattoo their neighbors with both fantastic and questionable body art, for a price, of course.

The Tattoo System is an incredibly powerful new creative tool for our players. Players can apply multiple tattoos in up to five layers, scale them, change the colors, and even modify opacity. Players can also upload and share these tattoos on the exchange, giving our community yet another creative outlet.

There’s a lot of variety!